A new survey finds that most young people who use marijuana do so for mindfulness and self-care reasons rather than to zone out or feel stoned.
Nine of 10 regular cannabis consumers use marijuana as part of their wellness program, according to a new study by New York-based market research firm Miner & Co. Studio. Of the 800 regular cannabis users surveyed, 93 percent consume marijuana at least once a week, and 95 percent prefer a euphoric effect that allows them to be ‘present’, ‘mindful’ and ‘focused’ rather than ‘stoned’ or ‘out of it.’
“Cannabis has become an integral part of [common marijuana users’] overall well-being… alongside diet and exercise,” the Miner & Co. report reads.
Miner & Co.’s study surveyed regular cannabis consumers between the ages of 25 to 39 who live in states where recreational marijuana is legal, including California, Colorado and Washington State.
Eighty-four percent of the participants responded that they are employed full-time, with 65 percent having a household income of $75,000. Sixty-three percent are married or living with a significant other, and 42 percent responded that they have at least one child under the age of 18.
The survey’s findings are in clear opposition to the common misconception that young marijuana users are lazy and unmotivated. Only 1 in 10 of survey participants said they used marijuana to feel stoned.
Robert Miner, President of Miner & Co. Studios, argued that the survey’s conclusions demonstrate that society’s clichéd conception of a typical marijuana user needs to evolve.
“In the new political and social landscape, mass media’s portrayal of Cannabis Consumers will need to evolve as well,” said Miner in a statement. “While TV and movies have unquestionably played a powerful role in driving awareness and acceptance of cannabis as a normal part of our lives and culture, media is still stuck propagating the stoner stereotype such that anyone who consumes cannabis becomes the modern equivalent of Otis, the town drunk in Andy Griffith’s Mayberry – hapless, bumbling and out of it.”
With voters in California, Nevada, Maine and Massachusetts approving recreational marijuana measures this November, adult use marijuana is now legal in eight U.S. states. A study published in The Lancet Psychiatry found that the number of American adults consuming marijuana jumped up ten million between 2002 and 2014, and the percentage of those who fear health risks from using marijuana is at an all-time low.
The survey also found that 82 percent of the respondents prefer cannabis to other substances like alcohol and over-the-counter or prescription drugs.
“Just as drinking a beer doesn’t mean someone is a drunk or an alcoholic – simply consuming cannabis doesn’t make him or her a zoned out stoner,” Miner added. “Media has an opportunity to present the new Cannabis Consumer in a more positive light to overcome the stoner stereotype that still casts a stigma on the consumers in this vast and growing market.”
The Miner & Co. Studio survey also found regular users to be conscious of the brands and products of cannabis they consume, with more than 90 percent of respondents saying they choose a brand based on the quality and consistency of the type of high it provides, its flavor, and its effectiveness in helping with pain.
You can read the entire Miner & Co. Studio survey, “The New Cannabis Consumer – Stoners No More,” here.